Everything else I do as fast as I can and get it over with." That is, ladies and gentlemen, not giving a fuck about anything, except the truly important stuff. A previous Creative Director I had said: "I only care about the interesting stuff, that's the only place where I try to focus. If you give a fuck about everything, nothing will matter anymore. Let the Art Director work her magic, I don't give a f-u-c-k. ![]() Me giving too much fucks would be commenting on the go, tweaking a work of somebody more talented than me. I believe that everyone is more talented than I am in many things, so I let them do their jobs without me giving too many fucks about it, because I trust them to do a great job. It's very easy to comment on everything, it's much harder to trust. The secret of not giving a fuck is actually choosing what you give a fuck about and let everything else work out on their own. ![]() I don't give a fuck about most of the things.
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